The Telematics Blog 

How your drivers can save you money 
Ben Peters, Director at Telematics Pro <link – see below> 
If the Christmas Fairy offered you greater fuel efficiency and lower maintenance, repair, and replacement costs for your fleet, would you turn it down? 
Surprisingly, many fleet operators miss the opportunity to realise these results every day. 
Whether you have motorcycles, cars, vans or heavy goods vehicles, if managing your fleet currently focuses on the right type of vehicle for each load and each route, read on. 
The magic solution is the behaviour of your drivers… 
Studies show that the way your vehicles are driven will significantly affect fuel economy and the costs of vehicle repairs and maintenance. 
A third of all road accidents in the UK involve people driving for work (2014 figures). Safer driving will also reduce the risk of injury for your drivers and cut down your repair costs. 
The way to change how your drivers behave is to have the right policies and training in place. ‘But how do I implement them!?’ I hear you cry. 
It might seem like an insurmountable challenge, but there is a solution. 
Key performance indicators such as acceleration, braking, speed and time spent with the engine idling can be easily monitored for each driver using telematics. Analysing <link – see below> this data can identify risky driver behaviour and highlight areas where training <link – see below> could improve performance, for example, on fuel consumption. 
On average, for every five miles above 65 miles per hour, fuel efficiency falls by 7%. Even allowing for different types of driving conditions, this level of saving could make a major difference to your bottom line over the course of a year. Some operators say they have saved up to 20% on fuel costs by implementing this type of monitoring. 
The UK also has the most expensive vehicle insurance premiums in Europe. Cutting accident rates can reduce costs here too. Many insurers are now using telematics data to assess the overall risk of a fleet and to set premiums. 
The impact of poor driving on your company’s reputation shouldn’t be underestimated either. Even if road users rarely call the number on the ‘How is my driving?’ sticker, it doesn’t mean that they haven’t seen bas driver behaviour. On the road, your vehicles are your ambassadors and every driver should understand what that means. 
How to change driver behaviour 
The key to success is simple, clear policies – they don’t even have to be written down - as long as you have accurate data to back them up. If everyone understands them and knows what is expected from them, the savings will soon follow. 
Drivers who know they are being monitored will automatically be more careful. 
Feedback to your drivers is important too. Using you data to let them know where and how they can improve will produce results. A simple email or text will be enough. 
Change doesn’t need to be scary. Involving your drivers from the beginning, means they can ask questions, raise concerns and feel part of the process. 
Recruiting advocates and champions to spread the word will also encourage your drivers to appreciate the benefits of driving more efficiently. 
Combining incentives for improvement with consequences for poor driving will give the right balance. It can be fun too; comparing driving performance with league tables can generate some healthy competition and give your team shared goals to work towards. 
If you’re interested in finding out how your drivers can save you money, we’ll be delighted to have a chat with you. Call us on 0800 043 2028 or email [email protected] 
Telematics Pro 
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